I Started with Singer

Client: SVP Worldwide

Almost everyone has a Singer story. A parent at the kitchen table. A favorite jacket repaired. A gift made by hand.

For SVP Worldwide, Eleven Productions created I Started with Singer—a brand film about the creativity, care, and family connections that sewing carries from one generation to the next.

The film brings a cinematic approach to familiar, personal moments. It celebrates the things we make and the people whose love and knowledge become part of every stitch.

Behind the scenes

A look at the people, preparation, and collaboration behind I Started with Singer.

Credits

Director
Stephen DeVries

Producer
Katie DeLoach

1st Assistant Director
Max Soto

Director of Photography
DJ Dittenhoefer

1st Assistant Camera
Jay Galloway

2nd Assistant Camera
Chapel Darley

Still Photography
Kyle Carpenter

DIT / BTS Video
Blake Benton

Production Assistant
Dillon Strong

Grip & Electric
AlaGripCo

Gaffer
Seth Newell

Key Grip
Thomas Trollope

G&E Swing
Nathan Strickland

Prop Stylist
Ande Fanning

Set Decorators
Katie Busler, Mallie Taylor

Art Assistant
Syndnee Moore

Wardrobe
Marilyn Locke

Hair & Makeup
Kerri Bunn

Casting
Goleman Casting

Editor
Blake Benton

Colorist
Asa Fox

Sound Mix
Boutwell Studios

VFX
Maximos Tatum

Music
Barry Louis Polisar

Creative Director
Richard Vollmer

Rentals
South Cine Rentals

Lenses
PC Hood Cinematics